Club Industry's Fitness Business Pro has partnered with Leslie Nolen, CEO of the Radial Group and Step by Step columnist, to provide fitness facility owners and operators practical Internet strategies tailored for their health & wellness businesses. Nolen's exclusive monthly column will give you sound advice on harnessing the Internet to build customer relationships, increase revenues and lower costs.
The column will also explain helpful techniques that attract potential customers to your Web site—and discredited methods to avoid. You'll learn how crucial basics like search engine optimization can bolster sales, and how innovations like blogs and podcasts reinforce client relationships. Nolen will cover e-commerce and email marketing tools that expand your business online and offline, plus Web strategies that save you and your customers time and money by streamlining everyday operations. View the WebSavvy home page.
July 2009
Top Ten Health & Wellness Websites
For Health Clubs and Personal Trainers
Sites that get you up to speed fast on the latest hot topics and health headlines, plus handy references, tools, calculators and more.
June 2009
Wellness Webinars: Extend Your Reach, Extend Your Profits
Webinars can enhance your image, help close sales, retain customers and build your network.
May 2009
Publish Your Own E-Book: Promotion & Passive Income For Wellness Businesses
E-books are effective tools for promoting your health club, personal training studio, or wellness center.
April 2009
Five Marketing Emails Your Members Will Welcome
Five marketing email ideas that keep your wellness business top of mind - without being pushy.
March 2009
To Blog Or Not To Blog? Your Questions Answered
Blogs aren't silver bullets. Get the secrets of successful blogging and decide whether your wellness business needs one.
February 2009
Online Press Releases: Is Everything You Know Wrong?
Nine tips help you raise business visibility with online press releases.
January 2009
Your Health Club's 2009 Web Site To-Do List: What To Do & Why
A five-point action plan to improve your Web site ROI in 2009.
December 2008
Did Your Wellness Website Earn Its Keep In 2008?
Ways to check your Web site's performance and improve it for 2009.
November 2008
Social Media: Five Ways To Jumpstart Member Loyalty
The basics about how to inspire loyalty from your members.
October 2008
Now What? How Landing Pages Convert Site Visitors to Customers
Tips for optimizing your Web site.
September 2008
Mobile Marketing: Can Your Clients Hear You Now?
The ins and outs of mobile marketing and text messaging to promote your fitness facility.
August 2008
CAN-SPAM Updates: New Email Marketing Rules For Health Clubs
What health clubs need to know about the latest changes to anti-spam regulations.
July 2008
Pay-Per-Click Advertising: Essentials for Wellness Businesses
What wellness businesses need to know when it comes to online advertising.
June 2008
Is Your Web Developer Legit?
Ten red flags for wellness businesses.
May 2008
Not Your Father's Internet: What's New & What's Next For Wellness Businesses
A look at several "hot topics" including mobile marketing, YouTube and MySpace.
April 2008
How to Get More E-mail Newsletter Subscribers
Learn 50 ways that your club can increase its e-mail newsletter circulation.
March 2008
Website Collecting Dust?
Five spring-cleaning tips for your facility's Web site.
February 2008
How To Take Your Website's Vital Statistics
Tips on how to improve your understanding of what's working and what's not on your Web site.
January 2008
Local Search: The Missing Link to Your Web Site
Tips that help customers looking for a local fitness center find your Web site.
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