Archived Articles from Step by Step: Retention

Six ‘High Five’ Retention Strategies that Work

Mar 5, 2008 12:26 PM, By Ashley Poynter and Julie Cerone

Avid exercisers know the importance of continually developing new muscles. But they also know the importance of maintaining the muscles they have already built up. ...

How to Prepare your Club for Great Retention

Feb 7, 2008 3:07 PM, By Thomas Kulp

Having a good retention rate is like hosting a well-attended dinner party every month. To host a good dinner party, you first have to go through many steps of preparation and behind-the-scenes effort and energy. ...

The Hard and Soft Truth About Retention

Dec 5, 2007 11:54 AM, By Will Phillips

In the health club industry, a high retention is a must. Unfortunately, there’s a lot of misinformation out there about retention. Here are five important tips for improving your retention and separating the soft data from the cold hard facts: ...

Four Strategies to Dramatically Improve Your Member Retention

Oct 5, 2007 5:24 PM, By: Patrick Rigsby

There are several ways that you can maximize the LMV of each of your members, but the foundation of this concept is retention. You must keep a member......

Five Steps to Avoiding Member Issues

Sep 5, 2007 2:49 PM, By Daniel Carlin Frey

There are many issues you might come across when running your daily operations. The best way to decrease the possibility of a member-relations nightmare is by following a few easy steps. ...