Creating Altruistic and Profitable Youth Fitness Programs

Nov 6, 2008 9:40 AM, By Brian Grasso

Youth obesity has become the epidemic of note throughout society...

Creating Altruistic and Profitable Youth Fitness Programs

Nov 6, 2008 9:40 AM, By Brian Grasso

Youth obesity has become the epidemic of note throughout society...

Five Steps to B.U.I.L.D. Innovative Programs

Aug 27, 2008 11:42 AM, By Donna Hutchinson

Scanning the fitness industry over the last five years, there certainly has been many unique and innovative programs that have emerged...

Understanding the Female Baby Boomer

Aug 4, 2008 1:46 PM, By Jasmine Jafferali

If I had three phrases to describe the female Baby Boomer, it would be assertive, results-oriented and affluent. Female Boomers are educated, seek immediate gratification and live longer than their male counterparts...

How to Create Wellness-Based Programs, Part 2

May 5, 2008 1:38 PM, By Jasmine Jafferali

Putting together a wellness program is not as hard as you may think. If you are having problems thinking of an idea, go with one of the national monthly health observances. ...

How to Create Wellness-Based Programs, Part 1

Apr 7, 2008 3:43 PM, By Jasmine Jafferali

Wellness is a hot topic. The wellness industry is expected to be the next trillion-dollar industry within the next five years. ...

How to Develop and Drive Fitness Programming to Increase Exercise Adherence and Retention

Feb 7, 2008 3:12 PM, By Neal I. Pire

It’s not enough to create a nice flier and offer prizes for leading participants to ensure the success of your motivational programming. You need to be creative, personalize your program activities and make members and your staff accountable to get the most out of your programs...

Baby Boomers Are Back

Jan 8, 2008 12:52 PM, By Stan Reents

It is widely known that Baby Boomers fueled the growth in health clubs in the 1980s, and it appears that they are coming back. In 1993, there were roughly 1.3 million health club members who were 55 and older....

Kids Camps: A Necessary Revenue Stream for Today’s Club

Nov 7, 2007 2:53 PM, By Brian J. Grasso

Over the past two decades, the fitness world has met the needs of a vastly expanding consumer base, creating innovative programmatic offerings in order to appeal to the largest portion of a diffused market....

To Brand or Not to Brand

Sep 5, 2007 3:17 PM, By Wendy Jett

Many of us don’t remember the days before the McDonald’s hamburger, but there was a time when hamburgers and fries were served up only local-style across the United States. ...

Group X Instructors: Finders, Keepers

Aug 9, 2007 11:33 AM, By Wendy Jett

Don’t let anyone fool you—instructors are the group fitness program. Your instructors’ attitudes, work ethic, demeanor and appearance create the canvas for the classes you present. Instructors can make or break your program, so choosing, developing and taking care of your instructors is extremely important. ...