Featured Article
Making the Connection: A People-Centered Approach to SellingNov 6, 2008 9:45 AM, By Donna Hutchinson A new trainer once asked me, “With all your years of experience, what is the one thing you wish someone would have told you when you first started personal training?” ... Archived Articles from Step by Step: Personal TrainingMaking the Connection: A People-Centered Approach to SellingNov 6, 2008 9:45 AM, By Donna Hutchinson A new trainer once asked me, “With all your years of experience, what is the one thing you wish someone would have told you when you first started personal training?” ... Opportunities for Trainers Working with the Youth MarketOct 9, 2008 9:47 AM The fitness industry has changed immeasurably over the past decade. One-on-one personal training has given way to more group training efforts, and the market demographic of individuals seeking expert instruction has changed.... Five Important Things Personal Training Departments Should Do When Business Slows DownAug 27, 2008 11:31 AM, By Jim Labadie Most personal training departments see a drop-off in revenues from time to time... Four Ways Your Trainers Can Help Ease Arthritis Sufferers’ PainAug 4, 2008 1:50 PM, By James Bell An estimated 46 million people suffer from arthritis in the United States and a projected 67 million people being will be affected by 2030, according to a recent study from the Centers for Disease Control and Prevention (CDC)... Seven Things You Need to Know About Writing Fitness ArticlesJul 8, 2008 3:09 PM, By Jim Labadie Personal training is big business. It’s a proven revenue stream. It’s a service your clients want... Five Strategies for Stronger Personal Training SalesJun 4, 2008 4:36 PM One of the biggest things that prevent health clubs from selling more personal training is paying little if any attention to its closing percentages... Listening: The Key to Closing More SalesMay 5, 2008 1:48 PM, By Patrick Rigsby When I was a child, I remember my mother telling me that I had two ears and two eyes but only one mouth because I should listen and watch twice as much as I should talk... 13 Tips for Turning Prospects into Paying ClientsMay 5, 2008 1:42 PM, By Jim Labadie If you’re struggling to close sales as a personal trainer, it may be because you’re missing a step. You may have missed the crucial step of prospecting... How To Run Your Personal Training Department Like A BusinessFeb 7, 2008 3:04 PM, By Pat Rigsby Most health club owners who I consult with are meticulous about tracking their new-member sales and many of their other sales-related numbers. Unfortunately, this level of diligence doesn’t usually carry over to the way they run their personal training departments. ... Five Steps to Make Your Personal Training Department More ProfitableJan 8, 2008 1:23 PM, By Patrick Rigsby To maximize your personal training department’s revenues, you need a systematic approach to sales. To be as successful as possible, your system should have these five components... Youth Fitness – The New Horizon for Personal TrainersDec 5, 2007 11:38 AM, By Brian J. Grasso Youth fitness continues to be the presumptive favorite for becoming the largest and highest grossing niche in the entire fitness industry. Countless children and teenagers are overweight and unfit while countless more are searching for the competitive edge that can make them the fastest and strongest on the field in their sport of choice.... Four Tips for Making One-on-One Personal Training More LucrativeNov 7, 2007 2:45 PM, By Pat Rigsby As competition for members grows, many clubs are starting to focus on increasing their revenue per member, primarily through personal training sales.... Three Ways to Keep Your Trainers Up on the Latest Trends and ResearchSep 5, 2007 3:10 PM, By Jayson Hunter One of the biggest challenges today is keeping your personal trainers in your club or company up to date on the latest in training, injury prevention and biomechanics.... How to Help Your Clients Plan Their Meals for Weight LossAug 9, 2007 11:38 AM, By Rodney L. Wynn We have all heard it time and time again. A client goes to a personal trainer and asks why they can’t seem to lose weight. They work out all the time, limit their calories and get plenty of sleep but still can’t seem to shed those excess pounds. ... The Secrets to Personal Training Client ReferralsJul 10, 2007 10:20 AM, By Jim Labadie As a personal trainer you have one job above all others: create walking, talking billboards out of the members who are your clients. Working under the assumption that you are excellent at what you do ... |
Ask the Experts
Featured Content
How-to articles to help you improve retention, increase sales, energize your group exercise programming and more.
Insights into what high-level club executives think about their business and industry trends.
News about fitness facilities, club owners, acquisitions, suppliers and more delivered to your in-box three times a month.
Practical Internet strategies to help you build customer relationships, increase revenues and lower costs. Most Popular |
||||||||
