Featured Article

How To Run Your Personal Training Department Like A Business

Feb 7, 2008 3:04 PM, By Pat Rigsby

Most health club owners who I consult with are meticulous about tracking their new-member sales and many of their other sales-related numbers. Unfortunately, this level of diligence doesn’t usually carry over to the way they run their personal training departments. ...

Archived Articles from Step by Step: Personal Training

How To Run Your Personal Training Department Like A Business

Feb 7, 2008 3:04 PM, By Pat Rigsby

Most health club owners who I consult with are meticulous about tracking their new-member sales and many of their other sales-related numbers. Unfortunately, this level of diligence doesn’t usually carry over to the way they run their personal training departments. ...

Five Steps to Make Your Personal Training Department More Profitable

Jan 8, 2008 1:23 PM, By Patrick Rigsby

To maximize your personal training department’s revenues, you need a systematic approach to sales. To be as successful as possible, your system should have these five components...

Youth Fitness – The New Horizon for Personal Trainers

Dec 5, 2007 11:38 AM, By Brian J. Grasso

Youth fitness continues to be the presumptive favorite for becoming the largest and highest grossing niche in the entire fitness industry. Countless children and teenagers are overweight and unfit while countless more are searching for the competitive edge that can make them the fastest and strongest on the field in their sport of choice....

Four Tips for Making One-on-One Personal Training More Lucrative

Nov 7, 2007 2:45 PM, By Pat Rigsby

As competition for members grows, many clubs are starting to focus on increasing their revenue per member, primarily through personal training sales....

Three Ways to Keep Your Trainers Up on the Latest Trends and Research

Sep 5, 2007 3:10 PM, By Jayson Hunter

One of the biggest challenges today is keeping your personal trainers in your club or company up to date on the latest in training, injury prevention and biomechanics....

How to Help Your Clients Plan Their Meals for Weight Loss

Aug 9, 2007 11:38 AM, By Rodney L. Wynn

We have all heard it time and time again. A client goes to a personal trainer and asks why they can’t seem to lose weight. They work out all the time, limit their calories and get plenty of sleep but still can’t seem to shed those excess pounds. ...

The Secrets to Personal Training Client Referrals

Jul 10, 2007 10:20 AM, By Jim Labadie

As a personal trainer you have one job above all others: create walking, talking billboards out of the members who are your clients. Working under the assumption that you are excellent at what you do ...

Five Tips to Help Your Athletes Lose Weight Safely

Jun 5, 2007 3:51 PM

There’s no doubt that fitness facilities have some athletes who are working out during the in-season. Some of these athletes may be attempting to lose weight to meet the weight goals that have been established by their coaches, trainers, etc...

Nine Months of Fitness: Part 2

May 9, 2007 11:07 AM, By Jasmine Jafferali

Below is a list of general prenatal exercise modifications you can give your trainers that will help them when working with prenatal clients. Remember to also have them take a course that specializes in perinatal training so that they can familiarize ...

Nine Months of Fitness: Part 1

Apr 9, 2007 11:19 AM

One of the most rewarding aspects of being a trainer is when I have the opportunity to train a pregnant client. They are so excited and so eager to learn everything they can about their morphing bodies and fetal development...

Would you Like to Supersize Your Business?

Mar 7, 2007 11:02 AM

Have you ever compared your training business to a McDonald’s? Probably not. But, before you go and condemn me for mentioning the restaurant chain that inspired the fitness horror story “Supersize Me,” let me explain why you might want to start emulating some of the things that McDonald’s does if you’re ever going to achieve ...

30-Minute Personal Training to Success

Jan 25, 2007 11:33 AM, By Tracy D’Arpino

Personal training can be a challenging day-to-day business. Growing your business, keeping track of cancellations and rescheduling, trying to fill down time and maximizing your income can take a lot of time and ...

How to Turn Away Prospects to Land More Clients

Jan 9, 2007 3:20 PM, By Jim Labadie

What happens when you tell a child they can’t have something? They want it more, right? And do you believe that adults are more than just children in bigger bodies? I assure you, they’re really not....

Increasing Retention, Referrals and Revenue With A Continuous Success Program

Dec 7, 2006 10:02 AM

The “Three R’s” are dear to the hearts (and bank accounts) of health club owners. But is there any simple, low-cost way that you can generate more of the “Three R’s”? In a word, yes. The Continuous Success Program ...

How to Recognize the Seven Warning Signs of Personal Trainers Who Lack Respect for Clients

Nov 10, 2006 9:55 AM, By Leslie Nolen

Do your personal trainers treat their clients with respect? You probably said "yes" right away. And for most trainers, that's true. But some trainers become jaded, impatient, or actually hostile...

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