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From Royalty to the End of the Road: How to Get the Most From Your StaffApr 7, 2008 3:27 PM, By Leslie Nolen Results matter. But how employees get results—their personality and behavior—matters more. ... Archived Articles from Step by Step: ClubsFrom Royalty to the End of the Road: How to Get the Most From Your StaffApr 7, 2008 3:27 PM, By Leslie Nolen Results matter. But how employees get results—their personality and behavior—matters more. ... How to Implement a Progressive Discipline SystemMar 5, 2008 12:19 PM, By Daniel Frey In the business world today, it is important for an owner or manager to protect his or her interests. ... 10 Ways to Better Communicate with Medical ProfessionalsFeb 7, 2008 2:49 PM, By Jasmine Jafferali Misunderstandings and communication problems remain one of the most common problems in the professional environment. Communication is essential for effective functioning in every part of an organization, whether it is one-on-one, in a group setting or through e-mail. ... Fourteen Powerful Ways to Be a Fitness RainmakerJan 8, 2008 1:26 PM, By Paul Kuck A rainmaker is someone who has the intellectual and social clout to bring in huge revenues for a company. Specifically, he or she is a professional who consistently does two things well... Total Member Satisfaction: The Key To Health Club ProfitsDec 5, 2007 11:49 AM, By Patrick Rigsby When I first became involved in the fitness industry, member satisfaction seemed to be an afterthought. At the time, health clubs’ focus was primarily on new member sales. However, in today’s highly competitive health club market, member satisfaction represents perhaps the most powerful survival strategy.... A Five-Point Tune-up for Your Health Club Web SiteNov 7, 2007 2:43 PM, By Leslie Nolen Many health clubs create a Web site because everyone else is doing it. However, this isn’t the best reason to start one.... The 5–7–9 of Hiring, Staffing and Retaining Quality Staff MembersOct 5, 2007 5:15 PM, By Daniel Carlin Frey Daniel Carlin Frey started his career in the restaurant industry but later moved to the fitness industry after helping his trainer build his business.... Why Should You Make the Effort to Provide Training for Your Staff?Sep 5, 2007 2:34 PM, By Jim Thomas Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting and turnaround firm specializing in the fitness and health club industry.... Our Salvation: The Fitness Professional of the FutureJul 10, 2007 9:32 AM, By Bob Esquerre No matter how we run our club businesses, the “M” word drives our successes and/or our failures: membership recruitment, membership retention and membership referrals.... Promote Your Personal Trainers as Experts: The Quick and Easy Way to Write and Promote Fitness ArticlesJun 5, 2007 3:33 PM Personal trainers are often viewed as more of an afterthought than fitness experts. If they were so terribly important, why are members given free sessions with them? People automatically assume that if their time is given away so readily it must not be very valuable.... Does Your Management Style Inspire Others in Your Health Club?May 8, 2007 4:51 PM, By Jim Thomas In working with many different types of clubs across the country, I’ve seen varying styles of how to inspire others in your health club. Some are very demanding, while others ignore everyone and hope things will improve... Just Blog ItApr 9, 2007 10:54 AM There are currently more than 71 million blogs with 175,000 new ones launched every day. Sure, the vast majority of these will never have more than a handful of readers, but, done right, a blog can be a crucial element in your marketing mix... How to Win the Nutrition GameMar 7, 2007 10:57 AM March is National Nutrition Month. To remain cutting edge and competitive in today’s market, you must do something to separate your business from the competition, and celebrating National Nutrition Month is one way to do that—as long as you do so properly.... 15 Tips for Developing a Fire-Safety Plan for a Fitness CenterJan 25, 2007 11:30 AM, By Karen Raisch-Siegel, MS Imagine it is 6 p.m. on a Monday night, and your facility is packed with members. All of a sudden, the fire alarm goes off. Would you be able to safely evacuate your members and employees? ... Lifestyle Medicine: Essentials For Improving The Health Of Your ClubJan 9, 2007 3:05 PM, By Don Jones, Ph.D. It is abundantly clear that our industry is not offering most of the general public what they want. We are only capturing 14 percent of available customers in most markets. Maybe as Michael Scott Scudder questions ... 20 Steps to Better Business HealthDec 6, 2006 4:24 PM Club owners and managers often get so preoccupied operating their club, responding to member complaints and staff issues and solving problems that they don’t have enough time to sit back and reflect on how to improve their ... Five Easy Steps to Start a Profitable Weight-Management ProgramNov 10, 2006 9:37 AM, By Jayson Hunter Some of you may already teach your clients about weight loss, but you also need to reach out to the untapped market. The nice thing about a weight-management program is that you maximize your time, maximize your... Developing and Retaining a Professional StaffOct 9, 2006 4:17 PM, By Neal Pire, MA, CSCS, FACSM In a business where member retention and referrals are dependent on customer satisfaction, recruiting and hiring candidates with the right personality traits and skill-sets is crucial. ... How To Ride the Baby Boomer WaveAug 7, 2006 4:22 PM The influx of Baby Boomers is the surest and most powerful trend to hit the fitness business. Every time the Boomers hit a new decade, they drive an industry to new heights. First the growth of colleges, next starter homes, then home furnishing stores, then the nursery furniture and stroller industries, later on second homes and time shares. ... View Your Fitness Facility Through the Eyes of Your ConsumerJun 8, 2006 12:04 PM It’s not my job. These four words can be the downfall of any customer-driven business. Think about it. How often do you frequent a business that reluctantly offers you service?... |
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