Aug 10, 2006 10:51 AM
Employer Fitness Club Initiative Launched as Alternative Solution to Healthcare Crisis
SAN FRANCISCO – In response to employers' increasing demand for fitness and wellness services due to rising healthcare costs, Corporate Sales Strategies, LLC (CSS) launched operations in March to help fitness clubs enhance their relationships with local businesses through the development of their corporate sales channels.
Corporate Sales Strategies helps fitness club owners maximize their long-term profit potential with a full suite of product and service offerings that are tailored to their clients' specific needs based on their size, growth objectives, market potential and other business priorities.
According to Kevin Heater, CSS principal, "The rise in healthcare costs has motivated employers to initiate fitness incentives for their employees. The corporate market is expanding as more and more companies are establishing relationships with fitness clubs that can assist with their healthcare cost reduction plans, promote wellness in the workplace, and ultimately boost employee morale and job performance."
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