Mar 1, 2008 12:00 PM
Latest 24 Hour Club Involves a New York Yankee
New York — Last month, New York Yankees shortstop Derek Jeter signed up with 24 Hour Fitness. Jeter is the latest in a line of celebrity athletes to lend his name to 24 Hour Fitness clubs.
Three Derek Jeter-styled clubs will open in New York, the first one slated for June in New York's Madison Square Park, according to published reports. The other two clubs are scheduled to open in SoHo in August and in the Citicorp building this fall, 24 Hour CEO Carl Liebert told The New York Observer.
Not only is Jeter lending his name to the clubs, but he is also an equity partner who has been involved in the design of his clubs. The project has taken a couple of years to develop, says Jeter, who adds that his clubs are for everyone, not just baseball fans. Jeter joins Andre Agassi, Shaquille O'Neal and Lance Armstrong as athletes who have partnered with 24 Hour for its signature clubs.
Talk Back
Pamela Kufahl
Editor
Do you have a comment on an industry issue, or would you like to write a letter for our Talk Back department about an article that appeared in Club Industry's Fitness Business Pro magazine? E-mail Pamela Kufahl, editor, or call her at 913-967-1815.
