Sep 1, 2008 12:00 PM
BTS Signs The Alaska Club and MVP Clubs
Marietta, Ga — Body Training Systems (BTS) signed agreements with The Alaska Club and MVP Sports Clubs to partner in supplying branded group fitness programs, the company recently announced. Both The Alaska Club and MVP Sports Clubs have committed to running BTS' full group fitness system and becoming BTS Platinum Elite.
“We are planning for strong expansion and see BTS being a valuable relationship that will assist us at being the best we can be,” says Robert Brewster, CEO of The Alaska Club, which operates 17 health and fitness clubs in Alaska.
MVP Sports Clubs owns and operates seven state-of-the-art fitness and sports facilities in Orlando and Michigan.
“Rich's team of 70 people and 30 years industry experience was a key factor for us,” says Michael Kigin, MVP Sports Clubs vice president of operations. “We feel our shared philosophies of focusing completely on creating a world-class customer experience are perfectly paired. We are confident that our partnership will greatly enhance our group fitness experience and positively impact retention.”
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