Jan 10, 2007 12:39 PM
IHRSA Members Report Increased Club Revenue and Improved Membership Retention
BOSTON – Although some industry experts are forecasting increased competition and possible flat revenues for clubs this year, a recent survey reported an increase in revenues and a growth in membership for clubs in 2005. The International Health, Racquet and Sportsclub Association (IHRSA) surveyed 193 member companies representing 1,000 clubs for the 2006 edition of the Profiles of Success report, which found that a typical IHRSA member club earned $2.5 million in 2005 revenues, a 5.9 percent increase from 2004.
The survey also found that $1 out of every $3 in revenue came from non-dues related services such as nonmember programming, personal training, pro shop, spa service, and food and beverage. Membership increased 5.2 percent, and clubs were able to retain every seven out of 10 members.
“Steady membership growth and strong retention demonstrates that it is possible to grow membership in a highly competitive market if a quality product is provided,” says Katie Rollauer, IHRSA’s senior manager of research.
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