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About the Magazine

Mission Statement

Up-to-the-minute management information is vital to successful business leaders in any industry. In a changing and growing field such as fitness, that information is critical.

The traditional fitness industry model has evolved from tennis clubs to gyms to health clubs. That world continues to expand and includes the government, hotels, resorts, corporate, schools and universities, retailers and more. As the independent voice of the entire fitness industry, Club Industry’s Fitness Business Pro aims to help all fitness facilities do their business better by bringing news, trends, analysis, products and ideas to industry leaders.

Club Industry's Fitness Business Pro provides this educational experience in a variety of formats including the printed magazine, e-newsletters, special reports and the Club Industry shows.

The tagline on our cover says it all as to the focus of the publication and our commitment to our reader: “Management News for Health and Fitness Facility Leaders”

Target Audience

Our target audience is owners, CEOs, COOs, general managers, directors and other management professionals at for-profit and nonprofit fitness facilities, colleges and universities, government and military fitness facilities, corporate and medical wellness facilities.

Fitness Business Pro History

Read more on Fitness Business Pro's History

Contact Us

The editoral staff and the sales team is interested to hear from you. Contact the editoral staff or the advertising staff.

Ask the Experts

Featured Content

Special Report

A quarterly e-newsletter filled with educational articles about vital topics in the industry.

Step by Step

How-to articles to help you improve retention, increase sales, energize your group exercise programming and more.

Executive Insights

Insights into what high-level club executives think about their business and industry trends.

Newsbeat

News about fitness facilities, club owners, acquisitions, suppliers and more delivered to your in-box three times a month.

WebSavvy

Practical Internet strategies to help you build customer relationships, increase revenues and lower costs.

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